Machina GEO LabGenerative Engine Optimization Agency
Appear in AI-Generated Answers
We help brands become discoverable in AI search engines like ChatGPT, Gemini, Claude, Perplexity, and Bing Copilot through research-driven GEO strategies.
What is Generative Engine Optimization (GEO)?
Generative Engine Optimization (GEO) is the practice of optimizing your brand, products, and content to appear in AI-generated answers from large language models (LLMs) and AI search engines. As users increasingly turn to ChatGPT, Google Gemini, Claude, Perplexity, and Bing Copilot for information, traditional search engine optimization (SEO) alone is no longer sufficient.
Unlike traditional SEO, which focuses on ranking in search engine results pages (SERPs), GEO optimizes for citation in AI responses, knowledge graph representation, and answer engine visibility. When someone asks an AI "What are the best CRM tools?" or "Who are the leading experts in cybersecurity?", GEO ensures your brand is mentioned, cited, and recommended.
Why GEO Matters in 2026
AI search is fundamentally changing how people discover brands, products, and services. Studies show that over 40% of information-seeking queries now start with AI assistants rather than traditional search engines. If your brand doesn't appear in AI-generated answers, you're invisible to a rapidly growing segment of your target audience.
The challenge: AI models don't "crawl" the web in real-time like Google. They rely on training data, knowledge graphs, and structured information to form responses. Without deliberate GEO optimization, even well-established brands with strong SEO can be completely absent from AI recommendations.
GEO vs SEO: Key Differences
| Aspect | Traditional SEO | GEO |
|---|---|---|
| Primary Goal | Rank in SERPs | Appear in AI answers |
| Target Platforms | Google, Bing | ChatGPT, Gemini, Claude, Perplexity, Copilot |
| Optimization Focus | Keywords, backlinks | Entity clarity, citation-worthy content |
| Content Strategy | Keyword-optimized | Definitional, FAQ-rich |
| Measurement | Rankings, traffic | Citation frequency, inclusion rate |
| Timeline | 3-6 months | 2-4 months |
| Technical Requirements | Sitemaps, robots.txt | Schema markup, structured data |
| Complementary? | Yes - both work together | |
GEO and SEO are not mutually exclusive—they're complementary strategies. The best digital presence strategy in 2026 includes both traditional SEO for search engine visibility and GEO for AI search visibility.
Our Services
AI Visibility Analysis & Strategy
We analyze how AI systems currently understand and represent your brand across major platforms, then develop a strategic framework to improve discoverability and citation-worthiness.
What We Deliver
- • Structured brand knowledge base optimized for AI consumption
- • Current visibility assessment across ChatGPT, Gemini, Claude, Perplexity, and Copilot
- • Entity recognition analysis and competitive positioning
- • Content gap identification and optimization roadmap
- • Strategic recommendations for improving AI discoverability
Approach: Diagnostic analysis combined with strategic planning to establish a foundation for AI visibility improvement.
Content Strategy & Optimization
We help brands develop and optimize content that AI systems can accurately understand, cite, and recommend. Our approach focuses on entity clarity, structured information, and citation-worthy messaging.
Our Methodology
- • Content architecture aligned with AI consumption patterns
- • Brand messaging optimization for entity recognition
- • Structured data strategy and implementation guidance
- • FAQ development based on natural language query patterns
- • Distribution recommendations to improve authority signals
Focus: Strategic content development that balances human readability with AI discoverability.
Performance Monitoring & Insights
Continuous monitoring of how AI platforms represent your brand, with regular reporting on visibility trends, competitive positioning, and content effectiveness.
What We Track
- • AI visibility metrics across multiple platforms and query types
- • Citation frequency and accuracy in AI-generated responses
- • Competitive benchmark analysis and market positioning
- • Content performance evaluation and optimization opportunities
- • Emerging query patterns and AI model behavior changes
Deliverable: Monthly performance reports with actionable insights to guide ongoing optimization efforts.
Strategic GEO Consulting
Ongoing strategic guidance to help brands adapt to AI model updates, competitive shifts, and evolving search behaviors. We provide the frameworks and recommendations needed for long-term AI visibility success.
Consulting Focus
- • Strategic roadmap development for multi-phase GEO initiatives
- • AI model update analysis and adaptation recommendations
- • Competitive intelligence and positioning strategy
- • Cross-platform optimization approach (AI search + traditional SEO)
- • Knowledge asset development for sustained visibility
Value: Expert guidance to navigate the evolving AI search landscape and maintain competitive advantage.
Who We Serve
B2B SaaS Companies
When a potential customer asks ChatGPT "What are the best CRM tools for small businesses?" or "Which project management software should I use?", your product needs to be mentioned. We help B2B SaaS companies achieve consistent citation in AI-generated product recommendations.
Example Result: A B2B analytics platform went from 0% to 68% citation rate in AI-generated software recommendations within 120 days.
Professional Services
Law firms, consulting agencies, healthcare providers, and other professional services need to appear when AI engines recommend providers. "Who are the best IP lawyers in Boston?" or "Which consulting firms specialize in supply chain optimization?" — these queries represent high-intent prospects.
Example Result: A mid-sized IP law firm achieved 73% citation rate in legal provider recommendations across AI platforms within 90 days.
E-commerce Brands
AI shopping assistants are becoming the new product discovery channel. When users ask "What's the best ergonomic office chair?" or "Which skincare products are best for sensitive skin?", your products need to be recommended. We optimize product content, reviews, and knowledge graph signals for AI shopping visibility.
Example Result: A direct-to-consumer furniture brand saw 240% increase in product mentions in AI-generated shopping recommendations.
Healthcare & Medical
Healthcare providers, medical device companies, and health tech platforms face unique challenges with AI search. Accuracy, authority, and compliance are critical. We ensure your medical services and products are represented accurately and cited appropriately in health-related AI responses.
Example Result: A telemedicine platform achieved 89% accuracy in AI-generated health service descriptions and 45% citation rate in provider recommendations.
How It Works
Diagnose Visibility
We test 50+ relevant queries across ChatGPT, Gemini, Claude, Perplexity, and Bing Copilot to measure your current citation frequency and entity recognition accuracy. This establishes your baseline visibility score.
Deliverable: Comprehensive visibility report with competitive benchmarking
Timeline: 5-7 business days
Optimize Signals
We implement citation-worthy content, structured data (Schema.org), knowledge graph engineering, and entity clarity improvements. This phase transforms your digital presence to be AI-search-friendly.
Deliverable: Implementation roadmap + optimized content
Timeline: 2-4 weeks
Grow AI Presence
We continuously monitor citation frequency, test new query patterns, and adapt your strategy as AI models update. Ongoing optimization ensures you maintain and grow visibility over time.
Deliverable: Monthly performance reports + strategy updates
Timeline: Ongoing optimization