Latest research, analysis, and insights on Generative Engine Optimization, AI search visibility, and the evolving landscape of AI-driven discovery.
February 11, 2026 marked a critical inflection point when agentic commerce and conversational advertising transitioned from theory to production reality. Google and OpenAI fired the starting gun on a new era of digital commerce.
The convergence of generative AI, agentic commerce, and AI search is complete. We now have the technical blueprints for GEO, the first monetization models for conversational AI, and a clear strategic imperative for brands.
The internet is undergoing its most significant transformation since mobile. AI agents are collapsing the e-commerce funnel into a single conversation. This is not an incremental change; it is a phase change.
Measurement is getting shakier: GSC query data misses impressions. Google clarified crawler limits. WordPress published AI guidelines. SEO roadmaps need shorter cycles.
AI search is shifting visibility from ranking to interpretation and citation. Commercial and advertising signals increasingly influence AI recommendations.
