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Feb 2, 2026 GEO, AEO, Agentic Commerce Update
TL;DR
- •AI search is shifting visibility from ranking to interpretation and citation.
- •Commercial and advertising signals increasingly influence AI recommendations.
- •AEO / GEO is becoming a core GTM and growth strategy, not a technical SEO task.
Key Updates
1) AI search prioritizes interpretation over ranking
AI-driven search and generative answers increasingly act as the first decision interface. Brands that are not clearly interpreted and cited by AI systems are filtered out early in the user journey.
2) Advertising and commercial signals are becoming AI decision inputs
Research shows that AI search systems absorb advertising-style signals such as conversion clarity, pricing, discounts, and contextual relevance when selecting which brands or products to recommend.
3) Third-party GEO and AI visibility ecosystems are emerging
Generative search optimization tools are increasingly used to measure AI answer inclusion, citation share, and competitive visibility, signaling the rise of an independent AI visibility measurement layer.
Reference:
https://en.wikipedia.org/wiki/WritesonicWant to improve your AI visibility?
Learn how Machina GEO Lab can help your brand appear in AI-generated answers across ChatGPT, Gemini, Claude, Perplexity, and more.